I received free access to software in exchange for an honest review. All opinions are 100% my own.
Are you a blogger? Do you have an email list? If not, what excuses have you been telling yourself to avoid setting it up? “Why would anyone subscribe?” “I don’t have an opt-in yet.” “My blog is too new to worry about that yet.” “I’m on Twitter, isn’t that enough?” Sound familiar? Girl, I know. I’ve been there.
WHY YOU NEED AN EMAIL LIST
There are three main reasons why you need an email list:
1. YOU OWN YOUR EMAIL LIST
We don’t own our social media accounts. I know it feels like we do, but ownership of all our socials still lies with the social media network. Take, for example, Facebook. Have you ever paid attention to your analytics on there? Un-boosted posts reach between 10-30% of your followers. To reach all of them, you need to pay to boost it. Also, any of the networks could delete/suspend your account at any time. Especially if you’re running a giveaway without following the ToS (one of my biggest pet peeves).
With an email list, you don’t need to worry about paying for people to see your content. Sure, not everyone will open every email, but they’ll at least see it! And should your socials fall on unfortunate times (like a suspension), you won’t lose your followers if they’re also on your email list.
2. YOU CAN GET TO KNOW YOUR AUDIENCE
People who sign up for your email list like you, and they like what you’re doing. They don’t mind hearing from you, otherwise they wouldn’t have subscribed. Using your email list, you can send out surveys to get to know your audience better because, without them, you would just be talking to yourself, right? (Which is sometimes OK. I may or may not talk to myself a lot.) The point is, you can tailor your content to what your audience enjoys most, and that’s pretty awesome.
3. YOUR EMAIL LIST IS FULL OF YOUR FUTURE CUSTOMERS
Maybe you don’t have a product to offer yet, but eventually, you probably will, and who will be your first customers? Your subscribers. They already like what you’re doing, so it makes sense they’ll like your product. Through your email list, you can talk to your audience directly, since you know them a little bit from reason number 2, and even offer them discount codes to not only your products but affiliate products as well.
HOW I DOUBLED MY EMAIL LIST IN 7 DAYS
A couple months ago, I had the idea of incorporating quizzes into Extraordinarily Nice. I personally love quizzes. I seriously take at least one a day. As much as I love finding out what kind of pizza topping I’m most like, my favorite quizzes are the helpful ones, and I knew I wanted that for Extraordinarily Nice.
My research fell by the wayside when I stumbled on some health issues, but I vowed to return to it as soon as I had the time. But I didn’t have to! In true Law of Attraction form, the Universe provided.
About four weeks ago, Interact reached out to me regarding their software, and I fell in love. Their software is easy to use and fully customizable. I created my first quiz here and within a week, I doubled my email list.
HOW DOES A QUIZ HELP YOUR EMAIL LIST?
Legit question. At the end of quiz building (which is super fun, by the way!), you can select the option to either have someone input their email or to skip. On my first quiz, I chose not to have them be able to skip because I wanted to see how people reacted. Interact has awesome analytics on how many people access, start and finish your quiz, but I wanted the proof to be in the pudding – and it was!
DO GO ON, MAGGIE
So here’s the best part, in my opinion: Interact offers a bunch of different packages. If you’re just getting started, I suggest the Lite package – it’s $17 a month annually and collects emails for you! You’ll notice there is a free option, but it doesn’t help build your list. I suggest giving the Lite option a try with a 7 day free trial. I mean, it only took me 7 days to double my list! What have you got to lose?
You guys knew I wasn’t going to leave you without an example, right? The quiz below took very little time to create – let me know what you think! Leave your results in the comments below.