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If I could only give a new blogger one piece of advice, it would be to harness the power of Pinterest for your blog. I’ve explained this to many new bloggers only to have them tell me they’re focusing on Instagram or Twitter instead. And don’t get me wrong, you should definitely be focusing on social media, but Pinterest isn’t social media. It’s a search engine. Ignoring it is like ignoring Google.
I originally started this article with the intent to share ALL THE THINGS with you. I wanted to share everything I know, but the thing is, learning new things can be overwhelming. If I threw a list of my 101 favorite Pinterest tips, I’d lose you by tip 15. Who has time for 101 of anything? So today, in true Extraordinarily Nice fashion, I give you my top five Pinterest tips for new bloggers.
But first, to prove my street cred, let me show you a couple graphs. Because graphs are life if you’re a blogger. Analytics 4 life, bro.
These are my Google Analytics pageview stats for March 2017, my sixth month of blogging at Extraordinarily Nice. Pretty nice climb around the 22nd, right? Here in the end of the second week of April, I’m happy to report that this traffic is remaining pretty consistent.
Now, this graph is from Pinterest Analytics. Notice anything? Maybe a similar trend? Yeah, this type of exposure is what I’m talking about when I say you need to harness the power of Pinterest.
HARNESS THE POWER
Pinterest Tip #1 – Set Up A Business Account
The super cool analytics for Pinterest are only available for business accounts so you need one! If you’ve already been pinning under a personal account, fear not. You can switch to a business account and retain your pins. Pinterest has a walkthrough right here, but don’t worry – it’s super easy.
Another perk of having a business account is the ability to advertise! I haven’t advertised since my second month blogging, but I really feel that Pinterest’s ads helped me gain the traction I needed to get Extraordinarily Nice in front of the right people.
Pinterest Tip #2 – Set Up Rich Pins
Rich pins benefit you regardless of niche, but they’re especially great if you post recipes, articles or have an online shop. What are rich pins, though? Well, in my case, a rich pin looks like this:
See the bold title? That’s a rich pin. Normal pins have just the description. Right now, I only post articles so that’s the only example I have to show, but there is a total of four types of rich pins.
As shown above, this highlights the title. In a past life, Pinterest also included your site’s favicon, but that ship has sailed. Pinterest is constantly updating, so the look of certain things may change, but don’t worry! The functionality is still the same.
Have you ever seen those pins with the recipe right in the description? Those are my favorite recipe pins because I can see the ingredients, and verify I actually like everything in it, before I click through.
If you have an online shop, you’re really missing the boat by skipping rich pins. With these pins, people can see your product, price, and availability all at a glance.
This functionality is actually pretty sweet. It saves the user a ton of time by allowing them to download the app without even leaving Pinterest!
Setting up rich pins isn’t world’s easiest process but it isn’t terribly difficult – plus the perks of having them enabled! Why wouldn’t you? Pinterest walks you through the set up here.
Pinterest Tip #3 – Clean It Up
If you converted your account from personal to business, you need to clean up your boards. I’m not saying you should delete the beautiful pins you’ve spent the last five years collecting, but you need to audit your boards and act accordingly. If you’re a food blogger, change your home decor board to private. This way you can still see it but others can’t.
No matter if your account is new or converted, you’ll want to clean up the pins from your site to include keywords. Many times the default description is the first line or two from your post and that’s no good. If you’re using a plug in like Social Warfare (my favorite social share plug in!), you can update the description for the pins here. Otherwise, you’ll want to do it manually on your brand board. (You do have a brand board, right? If not, now’s the time to create it!)
Pinterest Tip #4 – Vertical Pins
Another thing about your pins: they need to include a large vertical image. I strongly recommend displaying this image in your post, but if you prefer a very clean look, there’s code to hide the image. Or if you’re using the best plug in ever, Social Warfare, you can set your picture here. See below for an example from my site.
Pinterest Tip #5 – Be Active
I’ve heard varying reports on just how active you need to be, but I personally pin between 80-100 pins per day. It’s super easy with looping and scheduling. I use BoardBooster for this but you can use Tailwind or even do it manually. If you’re doing it manually, though, maybe start with 25-50 pins a day so you don’t get burnt out.
“But Maggie! Where will I find all these pins?” Friend, you already have the pins right on your boards! Looping is a process where you take your oldest 1-5 pins (depending on board size) and repin them. Then after a day or two, delete the old pin. If you focus on doing 1-2 pins per board per day, you can manage it manually without dying of boredom.
Scheduling is different – and you probably need an app for this. With scheduling, you pin the content you want to go live later and the app takes over from there. I typically schedule 1-3 pins per board per day. But I source the pins twice a week – once on Sunday and once on Wednesday – so that I don’t need to dedicate endless hours to Pinterest every day.
There are a bunch more tips, but the tip I can’t ignore is group boards! You can join boards in your niche or even “best of” boards where fellow bloggers pin their best pins. I started a “best of” board last week in preparation for this post As of this writing, we’re nearly 800 follows and have 20 contributors. If you’re interested in joining, hop on over to the board and follow the sign-up instructions.
HIT ME WITH YOUR BEST SHOT
Do you have a Pinterest tip I didn’t mention? I’d love to hear it in the comments below!